Case Studies
Love the Sales

Premium fashion marketplace finds trusted payment solution after Stripe Connect

Love the Sales switched from Stripe to Ryft after finding their support misaligned with business needs. They gained dedicated UK-based support, FCA-licensed processing, and marketplace payments built for luxury fashion.

Luxury fashion team collaborating on payment strategy
Love the Sales logo
Table of contents
Author
David Bishop
David Bishop
Co-Founder & CTO
Challenge

Finding a reliable partner with a scalable marketplace payment solution

After partnering with Stripe, Dave, CTO & Co-founder of Love the Sales encountered critical challenges that hindered their expansion:

  • Support response times stretched to months for basic enquiries
  • High processing fees which there was no flexibility on 
  • Misaligned partnership values with no strategic support on growth goals
  • Unreliable account managers, sometime disappearing for weeks 
  • Opaque and confusing fee structures across payment methods
  • Unclear dispute and fraud liability processes, potentially leading to financial exposure

These issues directly impact profitability, operations, and the ability to reinvest in growth.

"Trying to get any answers from Stripe could sometimes take up to a month and their fees are completely opaque, confusing and not scalable"

Solution

A payment solution that supports business goals

Love the Sales was actively seeking Stripe Connect alternatives when Ryft reached out. After evaluating larger providers, including Checkout.com, they chose Ryft for several factors:

Shared Business Values
Investing in growth to build a thriving partnership based on mutual success and trust so that payment processing is seen as a growth driver rather than just a transactional necessity.

Compelling Commercial Terms
Ryft's volume-based pricing model aligned perfectly with Love the Sales' growth strategy, leading to a significant improvement in margins, enabling greater investment back into the business. 

Partnership Approach
Despite Ryft being a disruptor in the payment service provider space, compared to Stripe, Ryft offered personalised attention and collaborative support that incumbent providers couldn't match.

"We wanted dedicated support and account managers that genuinely cared about our business. We didn’t get that with Stripe."

Results

Payment-led revenue growth built on a true partnership

Love the Sales found the partner they needed to scale their marketplace:

Partnership Impact

  • Dedicated account management and responsive support available 24/7 from real humans
  • Shared understanding of growth strategy to drive mutual success

Operational Impact

  • Focus restored to growing premium fashion marketplace, with extra margin reinvested into marketing budgets and platform optimisation
  • Forecasted significant growth contribution throughout 2026

Key Benefits

  • Greater transparency on fees and liability structures
  • Responsive customer support (vs month-long Stripe delays)
  • Volume-based pricing aligned to the business model
  • Transparent and competitive commercial terms
  • Collaborative approach to issue resolution
  • Flexibility and willingness to adapt features as the business evolves

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