Author profile

Sadra Hosseini

CEO

Sadra Hosseini is CEO and Co-Founder of Ryft. Before Ryft, Sadra co-founded Butlr, scaling the ordering platform to over 1 million users before its acquisition by OrderPay. Sadra experienced firsthand the payment infrastructure challenges of traditional processors faced in solving multi-party splits, automated settlements, and escrow mechanics, leading to the creation of Ryft.

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Blog

Agentic commerce and embedded payments: what marketplaces and platforms need to do now

This interview covers: why agentic commerce is still early days, how B2B marketplaces are shifting from SaaS to usage-based pricing, and why embedding payments should come before going agentic.
Agentic commerce and embedded payments: what marketplaces and platforms need to do now
Agentic commerce and embedded payments: what marketplaces and platforms need to do now
Blog
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News

How franchise payment systems keep pace as you scale

In this article, Sadra explores why payment consistency across franchise locations is harder to maintain than most operators expect, and what getting the infrastructure right before the scale arrives actually looks like in practice.
How franchise payment systems keep pace as you scale
How franchise payment systems keep pace as you scale
News
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News

Ryft at the SFC Capital Investor Summit 2026

In this session, Ryft CEO Sadra Hosseini joins the SFC Capital Investor Summit to discuss early-stage secondaries and what liquidity looks like before a full exit.
Ryft at the SFC Capital Investor Summit 2026
Ryft at the SFC Capital Investor Summit 2026
News
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Press Kit

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A customer making an online payment using a smartphone and credit card next to a laptop
A customer making an online payment using a smartphone and credit card next to a laptop