Prescription for Success: How Weldricks Pharmacy Found the Perfect Payment Solution
Weldricks Pharmacy is a family-owned pharmacy chain based in Doncaster, South Yorkshire, with over 60 branches across the region. Established in 1939, the company has grown while staying true to its commitment of accessible, community-focused healthcare. In addition to its physical locations, the company has a strong online presence, providing digital prescription services and health advice.
.jpg)

Rising costs and a lack of support
After years of working with Braintree, Weldricks found themselves being overcharged and lacking consistent support with no dedicated account management. Key challenges included:
- A lack of engagement when discussing competitive rates.
- Unexpected costs from free product features becoming paid add-ons.
- Feeling like "just another business" without tailored support.
These challenges led Weldricks to explore alternative payment providers that could efficiently offer the product features needed and provide consistent, dedicated support.
We were left feeling like just another brick in the wall with Braintree. On top of that there were features that we previously didn’t have to pay for, like advanced fraud prevention, which became paid add-ons with no discussions.
Effortless integration and unmatched support
While price was a major factor, the decision also relied on seamless integration and technical compatibility. After a few conversations, Allan decided to begin the onboarding process because of Ryft’s:
- Easy to implement integration, assessed and approved by the in-house development team at Weldricks.
- Customer centric approach, collaborative attitude and consistent support throughout.
- Simplified and effective fraud protection without excessive manual intervention.
The integration was seamless. Our developers found it straightforward with minimal effort required. Ryft provided exceptional support throughout, making the transition smooth and stress-free.
How Ryft transformed payments for Weldricks
Since transitioning to Ryft 1 year ago, Weldricks has seen substantial improvements across various areas:
- Customer support has become consistent and impactful
- Fraud management is efficient and effective with low chargeback levels
- The team is more productive thanks to simplified payment operations
Key Benefits
- Cost Savings: Ryft offered a more competitive, volume-based pricing model.
- Dedicated Support: Exceptional customer support ensures Weldricks receives dedicated assistance whenever they need it.
- Efficient Fraud Prevention: Maintained low chargeback levels without excessive manual intervention.
- Simplified reporting: Less complicated analytics while still meeting business needs.
Switching to Ryft has been a game-changer. Not only have we seen significant cost savings, but the customer support is exceptional, responsive, personal, and proactive. The integration was seamless; we’ve now got robust fraud management at scale, and our reporting is straightforward. Ryft has made our payment processing smoother and more efficient.
Ready to get started?
Our payment experts are here to talk through your requirements and set you up for success.